The GTM Engineering Playbook
The complete guide for unlocking revenue through GTM automation.
From understanding what GTM Engineering is to building automated workflows, this playbook covers everything your revenue team needs to scale without scaling headcount.
Your revenue team is stuck in manual mode
Reps waste hours on research
Your sellers spend 10+ hours a week on manual prospecting and data entry instead of having conversations that close deals.
Buying signals go undetected
Website visits, job changes, funding rounds, content engagement. By the time you find out, your competitors already reached out.
Tools don't talk to each other
Your CRM is a mess, enrichment is manual, and nothing connects. Every lead that falls through the cracks is revenue left on the table.
Everything you need in one playbook
Three levels of depth. Go as deep as you want.
Understand
What GTM Engineering is and why it matters for your revenue team.
- What is GTM Engineering (and what it's not)
- The Unified GTM Engine framework
- Three Pillars: Marketing, Sales, RevOps
- GTM Automation Maturity Model
- Real case studies with measurable results
Plan
The full methodology from defining your market to building your outreach architecture.
- Define your TAM and qualification criteria
- RevOps foundation and CRM hygiene
- Lead scoring and intent framework
- Signal strategy and trigger mapping
- Multi-channel outreach architecture
Build
Workflows, templates, tools, and implementation guides you can deploy today.
- Curated GTM tool stack with pricing
- 9 ready-to-deploy automation workflows
- 90-day implementation roadmap
- AI prompts for outbound copy
- ROI calculator and attribution setup
What signal-based GTM delivers
Avg. response rate improvement
Less time on manual research
Days to a fully operational system
Average ROI across clients
Built for B2B revenue leaders
VP Sales / CRO
You need more pipeline without more headcount. This playbook shows you the system that makes it possible.
Founders
You're doing everything manually and it won't scale. Learn how to build automation from day one.
Head of RevOps
Your CRM is a mess and tools don't talk to each other. Get the blueprint for a connected GTM engine.
CMOs & Marketing Leaders
Your demand gen relies on gut feel instead of real buying signals. See how to build automated campaigns that target the right accounts at the right time.
Frequently asked questions
Get the playbook
Start building your automated GTM engine today.
Or book a free consultation to get a personalized walkthrough. Book now